Course curriculum

  • 1
    Welcome to Video Marketing 101!
    • How to Use This Course - A Message from the Instructor
  • 2
    Lesson 1: The Life of Your Video
    • Lesson 1: The Life of your Video
    • Produce Your Video 1.1: 10 Video to Make
    • Use What You've Learned: Buyers Journey Worksheet
    • Example: Buyers Journey Worksheet
  • 3
    Lesson 2: Set a Budget and Schedule
    • Lesson 2: Budgeting and Scheduling
    • Produce Your Video 2.1: Set Your Budget and Schedule
    • Use What You've Learned: Create a Budget
  • 4
    Lesson 3: Scripting and Storyboarding
    • Lesson 3: Scripting and Storyboarding
    • Produce Your Video 3.1: Writing Your Script and Storyboarding
    • Use What You've Learned: Sales Script Template
    • Use What You've Learned: Storyboard Template
  • 5
    Lesson 4: Plan Your Shoot
    • Lesson 4: Plan Your Shoot
    • Produce Your Video 4.1: Set Your Production Schedule
    • Use What You've Learned: Hiring Your Crew
    • Use What You've Learned: Create Your Production Schedule
  • 6
    Lesson 5: Shooting Your Video
    • Lesson 5: Shoot Your Video
    • Produce Your Video 5.1: Shooting Your Video with an iPhone
    • Use What You've Learned: Tips to Being on Camera
    • Resource: Products We Use
  • 7
    Lesson 6: Editing Your Video
    • Lesson 6: Editing Your Video
    • Produce Your Video 6.1: Editing Tutorial
  • 8
    Lesson 7: Put Your Video to Work Online
    • Lesson 7: Distribute Your Video
    • Produce Your Video 7.1: A Strategy Example
  • 9
    Before You Go...
    • Thanks for Taking the Course!