About Video Marketing 101

Master Marketing With Video Content

Struggling to make video marketing work for your brand? You’re not alone.

Maybe you’ve spent time and money on videos without seeing results, or you’re unsure where to start because it seems overwhelming.

In just 90 minutes, Video Marketing 101 walks you through the entire video marketing process, helping you see the big picture. Each module includes a hands-on 'produce your video' section, so you can start creating. Because here’s the truth: you can’t master video without actually making it.

Learn how to plan, script, shoot, and post videos that engage your audience and drive real results.

What You’ll Learn:
  • How to create videos that convert
  • Step-by-step tutorials on scripting, shooting, and editing
  • Posting strategies to maximize reach

Ready to turn your video strategy around? Start Now

Video has impacted me for as long as I can remember, and I always knew it would play a huge role in my life.

I studied it in college and grad school, and I’ve worked in the industry for the past 18 years; 8 years at a TV network and 10 years running Mainstream. With my experience, along with countless statistics and studies proving that video is the most powerful tool for online communication, I was genuinely baffled that not every marketing team, business owner, and salesperson is creating videos for their business efforts on a weekly basis. And it became my mission to get to the bottom of this.

The reasons companies don't create as much video content as they want varies.

Some spend a lot of money on videos they don't like or that don't perform well, while others are unsure when to handle video production themselves and when to hire help. And another big reason—budget concerns.

I want to help with all of this.

That’s why I created Video Marketing 101, this 90-minute course designed to teach how video marketing should work. It covers how to plan a video marketing strategy, script a video aligned with that strategy, shoot on an iPhone, edit with free software, and post the video to reach the right audience.

Is this you?
  • You believe in what you are doing in your business or organization.
  • Your mission lights you up and your goal is to tell more people about it.
  • You are constantly seeking to improve your brand's marketing performance and keep your company ahead of competitors.
  • You read industry blogs, attend webinars, and look for the latest tools and strategies to stay ahead of trends.
  • You are budget-conscious.
  • You have a well-defined budget and value efficiency.

If it is, then do yourself a favor and invest in Video Marketing 101. This course could save you thousands in production costs and countless hours of frustration by teaching you the basics of creating great videos. If you’re ready to get serious about video, sign up now!

Course curriculum

  • 1
    Welcome to Video Marketing 101!
    • How to Use This Course - A Message from the Instructor
  • 2
    Lesson 1: The Life of Your Video
    • Lesson 1: The Life of your Video
    • Produce Your Video 1.1: 10 Video to Make
    • Use What You've Learned: Buyers Journey Worksheet
    • Example: Buyers Journey Worksheet
  • 3
    Lesson 2: Set a Budget and Schedule
    • Lesson 2: Budgeting and Scheduling
    • Produce Your Video 2.1: Set Your Budget and Schedule
    • Use What You've Learned: Create a Budget
  • 4
    Lesson 3: Scripting and Storyboarding
    • Lesson 3: Scripting and Storyboarding
    • Produce Your Video 3.1: Writing Your Script and Storyboarding
    • Use What You've Learned: Sales Script Template
    • Use What You've Learned: Storyboard Template
  • 5
    Lesson 4: Plan Your Shoot
    • Lesson 4: Plan Your Shoot
    • Produce Your Video 4.1: Set Your Production Schedule
    • Use What You've Learned: Hiring Your Crew
    • Use What You've Learned: Create Your Production Schedule
  • 6
    Lesson 5: Shooting Your Video
    • Lesson 5: Shoot Your Video
    • Produce Your Video 5.1: Shooting Your Video with an iPhone
    • Use What You've Learned: Tips to Being on Camera
    • Resource: Products We Use
  • 7
    Lesson 6: Editing Your Video
    • Lesson 6: Editing Your Video
    • Produce Your Video 6.1: Editing Tutorial
  • 8
    Lesson 7: Put Your Video to Work Online
    • Lesson 7: Distribute Your Video
    • Produce Your Video 7.1: A Strategy Example
  • 9
    Before You Go...
    • Thanks for Taking the Course!
  • 10
    Bonus Workshop - 3 Secrets to Being Confident on Camera
    • Bonus Workshop - 3 Secrets to Being Confident on Camera